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You don’t need me to tell you that there’s no avoiding marketing if you want your business to grow.

And you certainly don’t need me to explain that there’s no such thing as a one size fits all strategy.

Enroll today

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But if marketing right now feels like throwing spaghetti against the wall to see what sticks, then I’m glad you’re here.


👉🏽 Maybe you sit down to write your social media posts and you don’t know what to say

👉🏽 Or perhaps you haven’t really narrowed down your niche because you just can't decide

👉🏽 Mayyyybe you feel like you’re all over the place and you don’t really have a plan

👉🏽 Or - and I’m not judging - you’re just not consistent when it comes to marketing, so you’re not seeing results

Hey, I'm Kelly!

Award-winning marketer. Brand Strategist. Small-town, girl mom of 2.

Kelly Sinclair

Kelly Sinclair is the Fairy Brand-Mother, equipping passionate entrepreneurs with the magic wand to get visibility for their business brand so they can make more impact. In a world where people work an average of ⅓ of their lives, Kelly believes it’s so important that work is a source of joy instead of drain. When entrepreneurs run successful businesses, the world is a happier place, and Kelly brings the combination of strategy and magic required to Bibbidi-bobbidi-boo your business to the next level. Corporate PR girl turned entrepreneur, Kelly has taken her big-brand experience and brings it to small businesses. She’s a national award-winning communications professional, best-selling author, small town, girl-mom of two, and past president of her local Chamber of Commerce.

I can't wait to walk you through my Magic Brand Formula

So you can get the foundations in place to take your brand wherever you want to go with it! When you know who you are, who you'er for and why it matters, you're bound to show up in your marketing efforts knowing your worth and being true to yourself.

Enroll now

Don't just take my word for it!

“For years I struggled to answer the question “what do you do?” in a way that was exciting for me and my potential clients. I now have the words and I know where to use them. Before Brand Message Mastery, marketing felt all over the place, like I was just sticking stuff here and there. Now, I’m way more confident and I have direction. Knowing my core values of my brand and being able to explain what I do makes me way more confident. My business grew by 400% the month after the program with four new clients! I learned questions to ask to get inside my clients’ heads, so I know the words to use that really connects with them.”

Shawna Kerr-Smith, Financial Coach

“I just checked my numbers between year 1 and year 2, and I've already made half of my year 1 in the first two months of this year, and a third of year 2, just on my courses. Clarity Baby, Clarity!!! Using the BMM program, I was able to narrow down my ideal client to better understand who my services are for. I have also used BMM for my social media content topics and am now reaching my ideal client easier through my messaging. I know going forward that I can use the BMM method over and over to continue to reach my ideal client and convert them into paying clients. Kelly has designed the program to work with all types of online businesses and brands and is incredibly knowledgeable in understanding the framework behind the brand messaging for businesses. ”

Stacey Watts, Social Media Coach

This program takes you back to the foundation of your business

(that you probably skipped over when you first got started)

You are going to thank yourself for taking the time to become intimately familiar with your brand and the dream clients you know how to serve. Then, we walk through how to talk about your business and what you do in a way that feels authentic and actually attracts those dream clients to you - nobody likes a sleazy salesperson! The message has to be authentically you! My Magic Brand Formula is the foundation you need to set you up for success and start getting more dream clients!

Here's a sneak peek inside the program

    1. Welcome to Brand Message Mastery!

    2. How to use Thinkific

    3. Before we get started...

    1. Branding vs Marketing

    2. What is a brand message? (And how does it work in your business?)

    3. The Magic Brand Formula (TM)

    1. 1.1 Create your vision

    2. 1.2 7 levels deep

    1. 2.1 Brand values

    2. 2.2 Values categories

    3. 2.3 Values statements

    1. 3.1 Why brand stories work

    2. 3.2 Types of stories (and when you can apply them)

    3. 3.3 Core brand stories

    1. 4.1 Why niche?

    2. 4.2 Your ideal client

    3. 4.3 Get to know them

    4. 4.4 Where to find them

    5. 4.5 Validate your market

About this course

  • $397.00
  • 31 lessons
  • 4 hours of video content

There's more!

While I am completely convicted that creating your brand message and knowing your ideal client are the true keys to consistent and successful marketing, I also know you need showing up to not just FEEL easier, but actually BE easier.

  • Bonus #1: Live Q&As

    $500 value

    Join Kelly live for 2 Q&A sessions (May&June 2022) to make sure you're moving through the program without getting stuck.

  • Bonus #2: Marketing on Purpose Mini Course

    $197 value

    Get access to this special mini course designed to teach you the fundementals of marketing and content creation so you can becoming a marketing machine!

  • Bonus #3: Hotseats

    $300 value

    As you progress through the course, you can be entered to win 1 of 6 private hotseat sessions to get personalized feedback on your brand!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

So you’re ready to start marketing your business on purpose, with messaging that showcases your brand and sounds like you?

That’s what I love to hear! Let’s review the magic:

  • Brand Message Mastery online course

  • The bibbidi-bobbidi-brand book (worksheets, templates and tools to get you the clarity you need)

  • BONUS: Live Q&A sessions to keep you on track and unstuck

  • BONUS: Access to the Marketing on Purpose Mini Course

  • BONUS: Your chance to win a private hotseat coaching session for your brand

Stronger brand messaging is just a click away

Enroll now

FAQ

  • When can I start?

    You get immediate access to the program as soon as you enroll! (LOVE that go-getter energy!)

  • How long do I have access to the course?

    Forever! (forever-ever)

  • What kind of business is BMM good for?

    Every business has a brand. Every brand needs to market. What I teach in this program will shape the brand strategy and marketing plan for pretty much any business. This program works if you're just getting started or if you've been in business for a few years. Previous students include: fitness trainers, financial planners, social media coaches, health practitioners, interior designers, personal stylists, confidence coaches, professional organizers, a professional blade sharpener! The two main criteria to join this program are: 1. You're passionate AF about what you do 2. You're willing to do the work!

  • What's included in the VIP upgrade?

    You get one 60 min coaching session with yours truly PLUS two months of access to me in your backpocket (via Voxer) so you can ask questions or bounce ideas along the way so you don't get stuck.

  • Is there a community for this program?

    Yes - explain how that works.

Money back guarantee

No risks here!

If you don’t feel like you got value from the program in the first 14 days, and you actually watched the training and did the work, I will give you 100% of your money back.